Home > JOHNSON'S® Expertise > The Science behind beautifully soft skin
For over 100 years, JOHNSON'S® has been the first name in baby care, trusted by mothers and healthcare professionals worldwide, to care for the most delicate skin. At JOHNSON'S®, we believe from the moment you're born and throughout your life your skin is so important, and needs nurturing along the way. That's why we've created JOHNSON'S® skin care products especially for you.
Everybody knows that baby skin and adult skin are very different. But only JOHNSON'S® has the experience and expertise to develop moisturising skincare products that can leave skin feeling baby soft. Here's a bit more on what JOHNSON'S® knows best:
Your skin is unique and has its own special needs. JOHNSON'S® has dedicated scientific and clinical research to understand your skin and find out what it takes to keep it looking and feeling great.
Beautifully soft skin has three key characteristics:
As we age, our skin loses these important qualities. Click on one of the tabs below to learn more about how these qualities differ between baby skin and adult skin.
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These images of magnified skin compare the textures of baby skin and adult skin. Baby skin has a smooth texture, while adult skin is rougher. JOHNSON'S® products have been specially developed to help restore your skin's surface smoothness. All our skin care products intensively moisturise, so your skin is left feeling smooth and baby soft.
JOHNSON'S® scientists compared the hydration levels of baby skin to adult skin. They found that baby skin has almost twice the overall level of hydration as adult skin. Our body wash and face wash products lock moisture within the skin's surface, while our lotion products are enriched with long-lasting emollients and lipids to restore moisture.
Skin firmness, also called elasticity, is highest in babies and children and declines dramatically as we age. JOHNSON'S® products have been developed to intensively moisturise your skin - helping to improve firmness to make your skin feel baby soft again.
Keeping the skin well hydrated and supple is particularly important in maintaining healthy skin. If you are prone to stretch marks (e.g. through pregnancy or rapid weight change), keeping the skin soft and moisturised can help to reduce the appearance of these stretch marks. JOHNSON'S® latest innovation, New Skin Perfecting Oil, is clinically proven to help improve skin suppleness and reduce the appearance of stretch marks in just 4 weeks†.
Find out more about JOHNSON'S® Skin Perfecting Oil
